Business closed-loop of knowledge payment
- 2023-03-10 15:19:32
- Original 75
Business closed-loop of knowledge payment
The business closed-loop of knowledge payment means that the knowledge payment platform realizes a virtuous circle among users, content and platform through a series of product functions and operation strategies.
It can be divided into the steps of drainage, registration, trial, purchase, consumption, interaction, repurchase, and dissemination, which are analyzed by the author of this article. let's take a look at them.
The business closed-loop of knowledge payment means that the knowledge payment platform realizes a virtuous circle among users, content and platform through a series of product functions and operation strategies, thus improving user stickiness, content quality and platform revenue.
The business closed-loop of knowledge payment can be divided into the following steps.
Drainage refers to attracting potential users to the knowledge payment platform through various channels and ways, such as social media, search engines, advertising, word-of-mouth recommendation, etc.
1. The drainage of knowledge payment has two main objectives: first, to increase users' awareness and interest in knowledge content, and second, to promote users' transformation from free content to paid content.2. There are many ways to drain knowledge payment, such as social media, content platforms, search engines, advertising, word-of-mouth communication, cooperative promotion, etc.
3. Different drainage methods have different advantages and disadvantages. They need to be selected and optimized according to their own knowledge of content characteristics, target user groups, competitive environment and other factors.
Registration refers to allowing users to complete the creation and login of platform accounts to facilitate subsequent data analysis and personalized recommendation.
1. Knowledge payment registration refers to the creation of your own knowledge store or account on the knowledge payment platform for publishing and selling your own knowledge content.
2. There are many kinds of knowledge payment platforms, such as Baixuexi, Dedao, Himalaya, Zhihu, etc. Different platforms have different registration processes and requirements, which need to be selected according to your goals and preferences.
3. The general steps of knowledge payment registration include: selecting the platform, filling in basic information, verifying identity, setting store or account name, uploading the avatar and cover, improving the personal profile and label, etc.
4. The purpose of knowledge payment registration is to allow users to complete the creation and login of platform accounts, and to facilitate subsequent data analysis and personalized recommendation.
Therefore, when registering, you need to pay attention to the following points:
2. Upload clear and distinctive avatars and covers to increase users' favor and trust in you.
3. Improve personal profiles and labels, highlighting your professionalism and advantages to attract users' attention and interest.
I have summarized some key points of how to register Lizhiweike for you:
1. Lizhiweike is a platform focused on public knowledge sharing, and all functions of the platform are free for life.
2. To start a course on Lizhiweike, first of all, you need to pay attention to the WeChat official account of Lizhiweike.
3. Then, click [Personal Center] in the menu bar of the official account, and then click [Personal Center] to enter the page for creating courses.
4. On the course creation page, you can choose a live broadcast or recorded broadcast to start the course. If it is a live class, you need to set the start time and type (free, paid or encrypted).
If it is a recorded and broadcast class, you need to upload audio files and cover pictures, and set the price and validity period.
5. After creating a course, you can view and manage your course in the [My] menu of the official account. You can also promote your course by sharing the link or QR code.
Ⅲ.TrialTrial refers to letting users experience some knowledge content or services for free or at a low price to increase users' trust and interest in the platform.
The trial can be carried out in the following ways:
1. Provide free audition or partial content to give users a general understanding of the whole product or service.
2. Provide low-cost experience cards or coupons to allow users to enjoy complete or partial content or services at a lower cost.
3. Provide free gifts or invitation codes to let users get additional content or services by sharing or inviting others.
4. Provide free community access to allow users to interact with other learners and instructors to increase learning motivation and effectiveness.
Purchase refers to allowing users to obtain more or more in-depth knowledge content or services by paying a certain fee.
The methods for customers to purchase and obtain more or more in-depth knowledge content or services are as follows:
1. Understand customers' needs and pain points, and build trust and relationships through questioning and listening.
2. Use your products and services to solve customers' problems, display values and advantages, and stimulate customers' interests and desires.
3. Provide customers with a variety of options to make them feel control and autonomy, and avoid forced sales or pressure.
4. Use cases, data, proofs and other methods to increase customers' confidence and trust, and eliminate customers' doubts and concerns.
5. Guide customers to make decisions at the right time and give customers a clear action plan to avoid delay or loss.
6. Maintain long-term relationships with customers, provide high-quality after-sales service and value-added services, and make customers become loyal fans and referrals.
Consumption refers to letting users watch, listen to, read or participate in various forms of knowledge content or services on the platform, and obtain a sense of satisfaction and achievement.
The methods to make consumers feel satisfied and fulfilled are as follows:
1. Provide high-quality, valuable and interesting content to meet the knowledge and entertainment needs of consumers.
2. Create a good social atmosphere and interaction mechanism to let consumers feel a sense of belonging and identity.
3. Design a reasonable incentive mechanism and feedback mechanism to let consumers feel a sense of growth and reward.
4. Pay attention to the personalized needs and preferences of consumers, and provide diversified and customized content and services.
5. Enhance the brand image and credibility of the platform and improve the trust and loyalty of consumers.
VI.InteractionInteraction refers to letting users comment, like, share, reward and other social behaviors with other users or knowledge producers on the platform, and forming a community atmosphere and sense of belonging.
The methods are as follows:
1. Encourage users to interact with each other, such as one-click and three links: comment + forward + follow 1, or set topics, questions and answers, voting and other functions.
2. Official recommendation, popular, top ranking, wonderful comments and other ways to make high-quality content easier to be found and spread.
3. Provide diverse incentive mechanisms, such as points, badges, leaderboards, red envelopes, etc., to make users feel a sense of achievement and reward.
4. Establish clear community norms and values, and maintain good community order and atmosphere.
5. Increase the interaction between the official and the user, such as replying to comments, issuing announcements, holding events, etc., to improve the user's trust and loyalty.
Repurchase refers to letting users purchase other or updated knowledge content or services on the platform again, and form loyalty and stickiness.
The methods are as follows:
1. Provide high-quality content and services to meet users' knowledge needs and learning interests.
2. Design reasonable price strategies, such as discounts, coupons, packages, etc., to attract users to repeat consumption.
3. Launch time-effective activities and discounts through in-app activities to stimulate users' sense of participation and urgency.
4. Establish a membership system or point system to allow users to enjoy more rights and benefits, and increase users' stickiness and loyalty.
5. Update content and services regularly to provide users with more choices and values.
6. Collect user feedback and suggestions, timely improve products and services, and improve user satisfaction.
VIII. DisseminationDissemination refers to letting users recommend or introduce knowledge content or services on the platform to others and expanding the influence and word-of-mouth effect of the platform.
The methods are as follows:
1. Establish user communities, let users interact, share and learn within the communities, and form a good atmosphere and sense of belonging.
2. Provide recommendation reward mechanisms, such as invitation codes, rebates, points, etc., to encourage users to invite others to join the platform.
3. Use social media and other channels to allow users to easily share the content or services on the platform to WeChat, Weibo and other platforms to expand exposure and dissemination.
4. Collect user comments and suggestions, display user satisfaction and word of mouth, and improve the credibility and influence of the platform.
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