Five principles help agile digital transformation

2021-10-20 16:21:27
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Summary : Five principles help agile digital transformation

Five principles help agile digital transformation

Successful digital transformation is that —— radically changes business models and capabilities through measurable steps as time, resources allow. It enables organizations to continuously learn and restart their digital transformation plans at any time, quickly responding to changing market conditions and customer needs.

Agile digital transformation contains five core principles:

Principle 1: Start with the vision of transformation

In a survey released by Gartner, 63% of company leaders said they were not clear about the possibility of new technology. It is not unusual, as only 13% of respondents said they had planned future digital business investment plans.

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Most companies now lack a transformation vision that can program digital strategies. After identifying the vision enables the business to measure progress and make process optimization to improve outcomes. Therefore, management must create, articulate, and convey compelling digital visions. After all, digital transformation cannot happen bottom first.

Principle 2: Focus on establishing digital customer engagement

The core of the successful digital transformation is to improve customer intimacy and thus promote customer engagement. The method of digital customer engagement is different from traditional marketing programs.

They have three characteristics:

  • Digital technology builds on the front-end customer experience, unlike marketing campaigns in the past, it is more about back-end marketing automation and customer relationship management (CRM).
  • Technology and process cannot be purchased from the shelf as an integrated software package. Instead, a range of applications and emerging platform-tools create value by improving the customer experience through a digital ecosystem.
  • New Growth Opportunity —— is not by adding digital functionality for existing products, but by changing the market direction and considering how products and services adapt to digital customers.

Business illustrations by Storyset

Principle 3: Support the vision with a secure digital platform

Kaiser Permanente has built a digital health platform that gives clinicians and its 9 million members access to medical information in real-time. The digital platform allows companies to serve customers through mobile applications, self-management services, virtual consulting, and biometric consumer device data storage.

Traditional enterprise resource planning systems have been applied for more than 20 years, forming a model of fixed structure, high cost and limited flexibility. When we use mobile devices and tablets, little would consider the underlying infrastructure for the digital experience. And over the past few years, the cloud has begun to liberate the application space to take control from a handful of dominant traditional development vendors.

In this environment, digital platforms have become the mainstream innovation channel.These powerful digital platforms with open application interfaces (API), open datasets, service catalogues, integration frameworks, solution guides and collaboration tools enable businesses to quickly create customer-based solutions using enterprise-level information and services. Digital platforms have unlimited technology partners that allow for the intelligent use of the cloud, big data, social media, smart "things," and mobile devices. Response responsive organizations are gradually implementing digital platforms that connect a stable and predictable world of enterprise systems together with an agile, opportunistic vision of digital transformation. Digital platforms drive enterprise owners, partners and even consumers to quickly create next generation solutions based on the market or customers.

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While digital platforms lead to a range of new, low-cost, dynamic solutions, they also open Pandora's box. The digital world has connectivity and open architecture, giving the IT sector significant security and risk management solutions challenges, such as the slowness inherent in the backend IT conflicts with fast and agile digital platforms. These problems hiding behind indestructible firewalls are killers of digital innovation, and therefore these new risks must be adequately addressed.

   Organizations should first prioritize relevant risks and second use tools to manage risks to detect intrusion and respond in real-time quickly. The secure interface of digital platform components is key to freeing existing IT assets and achieving digital innovation and growth. While the security of assets and data is critical, the right strategy will provide the speed, security, and growth trends needed for today's digital economy.

Principle 4: Insight-driven by data-driven visualization

Active digital organizations constantly collect data and connect and visualize it, generating insights that can be acted on that data. The key to this step is understanding, analyzing customer roles as well as market segments.

Business illustrations by Storyset

In the traditional model, companies have a pretty strong sales trading database. However, these data often lack the dimensions necessary to create meaningful user portraits, predictors, and insights.

Many organizations today are using data visualizations to communicate clear and effective information to users through statistical graphics, graphs, information graphs, and dynamic tables and graphs.Effective visualization helps users to analyze and infer the data and evidence.Data visualization makes complex data more accessible, understood, and used.It accelerates the understanding and functionality of technology and decision making by stakeholders and executors, reduces rework, and ultimately reduces application development costs.

Principle 5: Take advantage of digital agility

Managers often struggle to expand projects due to changing market and customer conditions. The traditional business model features business functions and projects, with a 6-to 18-month life cycle as a separate, non-integrated platform. When the project is completed, market and customer needs have often changed with success criteria, while ROI is low.

Business illustrations by Storyset

To avoid stepping into these pitfalls, companies must achieve adaptive differentiation by developing "agile digital advantages," enabling companies to turn market and operations into a routine through digital technology. Embrace digital agility, which requires continuous experimenting and tuning —— learning, starting, re-learning, and restarting —— refinement and refining methods in manageable iterations. In the digital age, successful companies must perform —— in an agile way, including how they manage innovation and governance.


Digital Agile supports digital innovation, enabling companies to continuously improve their digital strategy based on previous results and project feedback. Best practice companies typically assess their digital maturity across capabilities while exploring innovative solutions to drive substantial growth in the business. The digital innovation framework is essential to successful transformational management.

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